News: China Cricket gets $400,000 funding…..
Both the ACC and ICC have equally split up the number and are going to fund the development programme in China. While I think that ACC have done more than their share of funding, I think the ICC could have done more. China is 25% of the non-cricketing world population, so $1mil perhaps should have been given to them to jumpstart their process. But I think China can also go a long way to supplement their already existing govt interest with even this amount.
World Rugby Federation once gave $5mil for the US to develop the game over there. FIFA has from time to time given Pakistan $2mil for football development, and I am sure they give India a lot more. All these are considered investments for the future of the game, and by future, I mean 10-15 years onwards. If the people using the money are not smart, or corrupt, then the money can go to waste, as it arguably has gone in the Pakistan/FIFA case. Well, its not all gone to waste, but a lot more could have been done with the money.
One can only imagine, that if Uganda can get 29K players in the junior leagues with $50K of funding (increased to $100K this year), what they would be able to achieve with a funding of a $1mil……. But then the question comes up whether Uganda will be able to ‘pay back’ the ICC through revenues added through its own economy, which China clearly can. However, I think the immediate problem that cricket has is one in which there are only 8 countries that are good enough to play each other and are marketable. This number needs to be increased to 20 in the next 5-10 years.