Home > Ireland, Malaysia, Nepal, Scotland, Uganda > Opinion: Using a franchise model…….

Opinion: Using a franchise model…….

It would be interesting to find out if the associates who are currently struggling in getting the players to convert to professionals, are thinking about the franchise model seriously, and what are the pitfalls of such a system.

SA is currently using a franchise model for the domestic teams, with a sponsor fielding their own team, instead of sponsoring a regional side.

There are at least 4 countries that can make use of such a model at the momment, as their main problem seems to be in the amateur to pro transition for their players….. Scotland, Ireland, Nepal and Uganda……..

In such a system, the sponsors get to name the team, e.g. Pepsi stars etc. Or the team can just carry the sponsor’s name. 4-5 such teams can be made which will at least professionalize a pool of 50-60 top players in the country…….. I am sure that all of these countries can get hold of 1 airline, 1 auto manufacturer, 1 soft drink, and a couple of others to field their teams in this league……….

This model comes in handy when the cricket board is not making money from international commitments, and at the same time, the domestic/ club games are not something that gets patronized by the public. Pakistan has had such a system till the late 90s, where instituitions and banks etc were fielding their teams………………. there are pifalls of this system, in that only the talent from a couple of major centers is unearthed, but it should be a workable model for countries who are in the chicken and egg type situation regarding standard/money……….

There were reports that Malaysia may be trying this model out…… It is strange that Malaysia is looking to have a better infrastructure than a few test countries yet nothing is showing up………… their planned structure consists of club cricket, then the talent from there getting pooled into a state side, then the talent from there getting pooled into a franchise side, then the best 14 getting picked for Malaysia…….. I guess we can take this as an example that infrastructure alone is not the answer…………

btw…… while we are talking about Malaysia……. I could not help but watch the final of the Azlan Shah Hockey 2007 between Australia and Malaysia, with Aus winning 3-1……. Pakistan, India, Korea, Argentina were all in the tournament…….. I remember 17 years ago, sitting and watching what was perhaps the first edition of this tournament…….. Pakistan was unbeatable, and teams like Malaysia could not even stand up to them…….. I guess this is a prime example of how something will eventually come out of exposing your men to the highest standards……….

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  1. Rego
    May 14, 2007 at 5:56 pm

    An interesting issue..one that has been brought up before..I wonder if each state can find their own franchise sponsor, therefore players from all participating regions are recognized, though there will be numerous transfers etc..because of money…there is still some measure of equal representation..

    Malaysia are concentrating on their U-19 team at the moment, and everything is concentrated around their 28 strong squad for the U-19 ACC Trophy and the U-19 World Cup..incidentally..they just sacked their national team coach John Bailey..I think is one year program for their U-19s is one that will serve them in good stead in near future for their national teams..they are producing a group of 30 players who have been exposed to the highest level of cricket from a young age..for an extended period of time…

    Singapore is hosting a 6 team U-19 tournament in June between..

    Singapore U-19
    Malaysia U-19
    Thailand U-19
    Tamil Nadu U-19
    Mumbai U-19
    PIA U-19

    We (Thailand)are certainly the underdogs..will keep you updated on teams preparations for this tournament, the tournament itself..and the Asian U-19 world cup qualifiers elite tournament in aug.

  2. Tom Lewis
    May 15, 2007 at 2:44 am

    If the interest from the local public was there than maybe it would work, however in Ireland and Scotland there would probably not be much benefit for sponsors as the potential market would not be big enough. If they really wanted to push ahead with such a venture i feel that the ICC would have to fund it at first in a emerging country, then hope the game took off. I am still convinced that if the ICC put serious investment into countries like Uganda and Nepal then we would see then emerge in a big way.

  3. May 16, 2007 at 1:28 am

    I think the term ‘interest’ needs to be evaluated…….. for e.g. they thought that in Pakistan, there wasnt enough interest for the people to come to the stadium and watch the games, but there was definitely enough interest for them to read the scorecard in the papers…… or to read a news item……… hence the sponsor fielding their own name, with their own brand, was going out to the public much better than the sponsor acutally sponsoring a regional side…….

  4. Cuen Lucas
    May 16, 2007 at 9:26 am

    Well, if anywhere, Ireland seems a good spot to try this, only having four or so unions within Ireland means that not many companies have to be found, and also there won’t be that many games played, so the costs of sponsorship can be kept managable.

    They could also try having two companies jointly sponsoring a single franchise to further reduce the individual costs and
    making it more attractive to companies.

  5. Art
    May 17, 2007 at 1:59 am

    I wonder what the proposed Indian cricket revolution just announced will bring?

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